The average consumer spends $59 more than the original value of their gift card, up $21 from 2017! (First Data)
33% of purchasers spend more on gift cards than a traditional gift. (First Data)
Gift cards are a great alternative to cash back for returned items.
Gift cards are easy to set up and manage!
Consumers frequently redeem the full value of a gift card over multiple visits.
Rewards programs that utilize gift cards encourage brand loyalty.
Gift cards come with attractive merchandising displays to entice customers to buy.
Consumers report they love to give gift cards more than any other gift. (First Data)
Gift cards are an ideal way to bring in new business, with 42% of consumers reporting they use gift cards they've received right away. (Blackhawk Network)
Gift cards are an affordable way to extend additional purchasing options to your customers.